Taking music to the next level

For labels and artists, RjDj presents a unmissable opportunity to enhance the creation of music, the distribution of music and the way people listen and interact with it. The level of engagment with reactive music far surpasses that of a normal track. RjDj creates a new market in the music business. As well as the album, single, video and mp3 download – there is now the reactive music format release. Here music becomes software and software becomes music.

RjDj has over 280,000 users. 1 million RjDj musical tracks, or ’scenes’ as we call them, have already been distributed to those users, straight to their mobile devices like the iPhone and iPod Touch. In the future we plan to extend this market onto other platforms.

We offer two modes of distribution. Firstly we distribute scenes directly to the RjDj userbase within the downloadable RjDj scene library. Secondly, for top performers, we also create stand alone apps. The application is not just interesting from a marketing point of view, its very interesting from a business point of view.

A new horizon of creative possibilities

Music as software opens up the door to a whole new dimension of musical creativity. We are moving into an era where people engage with music even more than they do already, an era where the environment and user can become part of the musical experience – all in real time. The possibilities are endless. Reactive music will allow artists to create musical environments for listeners to explore, finding new music each time and with each location. These creative possibilites are not limited to just new music. Existing linear music can be made reactive, as well as back catalog. These technical possibilities will find their way into all aspects of music production, distribution and consumption.

A new way of distributing music

Instead of a single mp3 file, stream or CD, RjDj distributes music as software. Music could even be updated, upgraded or extended. The application features a built in viral engine, enabling users to record their interaction with the musical scene, upload it and share it directly via Twitter and Facebook or other social networks.

A new way of experiencing music

RjDj enables people to get physical with music, it personalises the musical experience to match what they are doing and where they are. For artists it enables them to get far closer to their fans by giving them far more depth in content. For fans it means they can get far closer to the artist by becoming part of the music itself.

RjDj has an in house team of innovative reactive music producers. We also help organize a community of reactive music producers which we can help you get in contact with.
We can work very closely with artists to help realize their creative dreams for reactive music. Email labels at rjdj.me for more information.